Aerial Shots for Premier League Ident

Feb 24, 2020 | Aerial Film, Creative Video

We were approached in the summer of 2019 by a London-based production company, to assist with capturing the aerial shots for a Premier League ident.  And it couldn’t have been more appropriate, as the team featured in the ident was none other than our home team, Norwich City Football Club.

The ident was to show a group of paddle boarders that seems confused and follows the lead of one SUP’er in particular, Giles Bradford, co-owner of Coltishall’s Secret SUP and founder of Broads Adventure Series (which we also happened to have filmed in 2018 and 2019).

As the drone rises further up, it reveals the iconic canary logo of Norwich City Football, formed with the paddle boards!

CGI was used to bring it all together, and we are all pleased as punch with the end result here:

Behind the scenes, it took a two-man crew from HexCam to hand-catch the drone, as the TOLS (take-off and landing site) was from a rowing boat.  This was due to the location chosen by the production company in the Norfolk Broads, and we were confident that our skills could deliver the client’s requirement.

Sarah Bradford from Secret SUP said: “ It was a great project to be involved with. It’s not often that premier league football is married together with paddle boarding in such a way! The waterways were just beautiful on the morning of the shoot and the HexCam team did the most brilliant job of capturing the peace and tranquility of this special place. Working with the HexCam team is always a pleasure – they’re discrete, professional and deliver high-quality material. We look forward to working with them again on our Broads Adventure Series in October 2020.”

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